The Tech Behind Thrift: How Basecamp Franchising Built a Resale Machine ($300M, 270+ Stores)

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ReCommerce podcast

TWICE Commerce

16 episodes

4 days ago

All things re-commerce and circular businesses from TWICE Commerce.

Business

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All things re-commerce and circular businesses from TWICE Commerce.

Business

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The Tech Behind Thrift: How Basecamp Franchising Built a Resale Machine ($300M, 270+ Stores)

ReCommerce podcast

49 minutes 34 seconds

1 month ago

The Tech Behind Thrift: How Basecamp Franchising Built a Resale Machine ($300M, 270+ Stores)

How do you scale thrift into a $300 franchise?

Karri Hiekkanen and Tuomo Laine talk with Zach and Tyler Gordon, Co-CEOs of Basecamp Franchising (Uptown Cheapskate & Kid to Kid).

We dive into the win-win-win-win model (brand, franchisees, customers, environment), why single-SKU inventory matters, and how tech + data power pricing, valuation, supply, and marketing across 270+ stores.