In this episode of The ReCommerce Podcast, we dive deep into Product as a Service (PaaS) and explore how businesses can thrive by selling access rather than ownership.

Tuomo Laine, CEO and Co-founder of TWICE Commerce, explains how servitization transforms traditional retail into flexible business models like short-term rentals, leasing, and subscriptions.

We discuss the opportunities, challenges, and strategies for both new entrepreneurs and established retailers looking to enter the circular economy.

Learn how to start small, identify the right products, and leverage services to increase profit margins and customer satisfaction.