Will Howard shares his journey from hospitality worker to Managing Director of GrowUp Farms, revealing how purpose-driven leadership and vulnerability create stronger businesses and teams. • Started career with a passion for food, working in hospitality before transitioning to FMCG roles at L'Oreal and PepsiCo • Found his authentic leadership style at purpose-driven companies like Red Bull, Innocent and Ella's Kitchen • Practices vulnerability by openly discussing mental health challenges wi...
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Will Howard shares his journey from hospitality worker to Managing Director of GrowUp Farms, revealing how purpose-driven leadership and vulnerability create stronger businesses and teams. • Started career with a passion for food, working in hospitality before transitioning to FMCG roles at L'Oreal and PepsiCo • Found his authentic leadership style at purpose-driven companies like Red Bull, Innocent and Ella's Kitchen • Practices vulnerability by openly discussing mental health challenges wi...
Disrupting the Cereal Industry: How Holie's are Building a Low-Sugar Revolution
Recipe for Greatness
32 minutes
6 months ago
Disrupting the Cereal Industry: How Holie's are Building a Low-Sugar Revolution
Valentijn van Santvoort, co-founder of Holie's cereal, shares how they've disrupted the traditional breakfast category by creating genuinely healthy, sugar-free alternatives that challenge industry giants through transparent, fearless marketing. • Background as a brand strategist for major agencies like Nike and IKEA before getting tired of selling average products with cool stories • Co-founded Wunderbrief, a digital nomad platform, before joining Holies in 2019 • Uncovered how 80% of super...
Recipe for Greatness
Will Howard shares his journey from hospitality worker to Managing Director of GrowUp Farms, revealing how purpose-driven leadership and vulnerability create stronger businesses and teams. • Started career with a passion for food, working in hospitality before transitioning to FMCG roles at L'Oreal and PepsiCo • Found his authentic leadership style at purpose-driven companies like Red Bull, Innocent and Ella's Kitchen • Practices vulnerability by openly discussing mental health challenges wi...
