In episode 10 of ReBootHealth, I speak with James Somauroo. James is an anesthetist and intensivist in the UK who has become a healthtech start-up communication “whisperer”.  He is the founder of SomX, host of the Healthtech Podcast, and editor and chief of Healthtech Pigeon. I was fascinated with James’s journey and felt a kindred spirit in helping to shine a light on all the great founders and activities in the healthtech ecosystem. I was particularly excited to invite James as my first, inaugural ‘across the pond’ guest. We touched on a number of topics including the power of storytelling, the importance of a communications strategy for healthtech start-ups, a high-level overview of the NHS healthtech ecosystem, and where we might go from here for the ecosystem in general. James is a prolific content distributor, and I was honoured to have him share his learnings. As always, I hope you find the episode valuable.

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Episode recorded on October 6, 2021.

10:10—Choosing healthcare policy vs founder route.

18:20—Storytelling and healthcare start-ups.

25:30—Balancing healthcare marketing and evidence.

37:50—Where is health technology today.

42:46—Assessing the UK health technology ecosystem.

54:00—Moving away from ‘hype and hope’.