In this solo episode of REBLutionize Your Marketing, REBL Risty dives into a debate with her social media manager: Is posting on LinkedIn during the weekend a waste of time—or a hidden opportunity? Using the AI tool Perplexity, REBL explores best practices for LinkedIn posting times, shares surprising data about weekend engagement, and reminds us why testing your own strategy always wins over assumptions.

Takeaways:

Weekends aren’t dead: Only 8% of posts happen on weekends, but lower competition might give you an edge—especially with lighter, personal content.

Best posting times: Mid-mornings (10–12) Tuesday–Thursday still dominate, but Saturdays and early Sundays have niche potential.

Once per day - multiple posts: Experts suggest one strong post per day performs better than quantity overload.

Use Perplexity to research fast: It's a powerful, ad-free alternative to Google that pulls from real data and sources.

Your data - general data: Use AI tools to set benchmarks, then test and track what works for your specific audience.