Marketing leader Nick Hofer, President of the AMA San Diego and executive at SolarTech, shares how AI, social strategy, and community are reshaping modern marketing. He covers lessons from content marketing world, why TikTok matters for search and discovery, and how AMA San Diego powers careers through flagship events, mentorship, and hands-on education.Key takeaways-AI is now table stakes for content, creative, research, and customer insight.-TikTok is a must consider channel for search behavior and audience discovery.-AMA San Diego’s Art of Marketing delivers deep, practitioner focused sessions with top brand speakers.-Community programs matter, from coffee meetups to mentorship and volunteer days that open doors.-Career advice that works: show up, say yes, and keep learning.