Ep. 47: The Performer Turned Marketer

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REBLutionize Your Marketing, Your Business, Your Life

REBL Risty

64 episodes

2 days ago

This podcast is for small business owners, entrepreneurs, and marketers looking for actionable tips and inspiration in the areas of marketing and business. It's produced by the REBLs at REBL Marketing. We like to keep our podcasts short and to the point, providing useful tips you can use right away for your business.

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Ep. 47: The Performer Turned Marketer

REBLutionize Your Marketing, Your Business, Your Life

26 minutes 11 seconds

2 months ago

Ep. 47: The Performer Turned Marketer

In this episode, we sit down with Alex Karvounis, Lead Creative Officer at MiraCosta College, whose unconventional journey—from traveling performer and filmmaker to casino communications lead and now higher ed marketing leader—offers a masterclass in creative thinking. From Vegas to academia, Alex shares how storytelling, internal comms, and visual branding all play a role in driving student success.

Key Takeaways:

- The Power of Unlikely Beginnings: Alex’s career started with juggling gigs and birthday parties, proving that no skill or path is too “weird” to shape a future in marketing.

- Blockbuster Marketing: Learn how Alex used guerrilla tactics to fund his indie film Olive Juice, which landed distribution with Lionsgate—thanks to some clever casting and merch sales.

- Internal Comms = External Success: At both the Wynn Resort and MiraCosta College, Alex emphasized how strong internal communication drives better customer (or student) experience.

- Creativity on a Budget: Discover how Alex transitioned from “limitless” marketing resources in Vegas to budget-conscious innovation in higher ed—and why creativity thrives under constraints.

- Authenticity in Visual Storytelling: Why MiraCosta's marketing prioritizes real student moments, blue skies, and connection over generic promotional fluff.