In this episode Rebl Risty and Rob Esposito sit down with Jennifer Barnes of Optima Office to explore how AI is reshaping both business operations and marketing. From integrating Power BI with HubSpot and QuickBooks to creating AI-generated avatars and streamlining reporting, the conversation highlights the opportunities and challenges of adopting AI in real-world business.

Key Takeaways

- Data integration matters: Power BI can sync multiple systems into one dashboard, giving CEOs instant access to employee and client insights.

- AI boosts efficiency: Tasks like creating charts or summarizing data that once took days can now be completed in minutes.

- Marketing ROI clarity: Plugging Power BI into HubSpot unlocks deeper visibility into campaign results and sales efforts.

- AI in content creation: Custom GPTs and AI-generated videos open new doors for storytelling, but also raise concerns about deep fakes and authenticity.

- We’re just getting started: Businesses are only scratching the surface of AI’s potential to transform both operations and marketing.