Rebel Radio is brought to you in partnership with EDM.com The Art of Selling Without Selling Out. Rebel Radio shines a light on cultural pioneers and their influences, reflecting on the roots and future of underground culture. We engage the influencers who define what we wear, watch, listen to, and play with — and how we spend our spare time and loose change — and explore what it means to be a creative entrepreneur today. Our weekly interview show explores the journeys of those who do it best in all areas of youth culture. We learn how they stay creative in the face of relentless distract and setbacks. How they make something where previously nothing existed, how they find inspiration and influence, as well as how they inspire and influence others, and what it takes to create movements.
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Rebel Radio is brought to you in partnership with EDM.com The Art of Selling Without Selling Out. Rebel Radio shines a light on cultural pioneers and their influences, reflecting on the roots and future of underground culture. We engage the influencers who define what we wear, watch, listen to, and play with — and how we spend our spare time and loose change — and explore what it means to be a creative entrepreneur today. Our weekly interview show explores the journeys of those who do it best in all areas of youth culture. We learn how they stay creative in the face of relentless distract and setbacks. How they make something where previously nothing existed, how they find inspiration and influence, as well as how they inspire and influence others, and what it takes to create movements.
How Music Grows Brands — Joe Belliotti and Rebecca Jolly
Rebel Radio
1 hour 8 minutes
2 years ago
How Music Grows Brands — Joe Belliotti and Rebecca Jolly
Brand partnerships in music has become more and more important in recent years. It's been a big part of my business — putting partnerships together for brands like Scion, Mazda, 7UP, and for artists like Linkin Park — and today's episode is with two people at the top of the game.
Joe Belliotti and Rebecca Jolly (are the authors of How Music Grows Brands — a field guide to building successful partnerships. The book is incredibly insightful into what it takes to make these relationships work, how and why they often go wrong, and contains a number of practical tools for measurement, analysis, selling, planning, etc. You should definitely get a copy if you're in this business: https://www.amazon.com/How-Music-Grows-Brands-Field/dp/1544537824
We dig into their unique journeys in music, events, and corporate brands. Joe was formerly former head of music at Coca-Cola, and Rebecca publisher of Mixmag, Kerrang, and The Face, and head of partnerships at SFX. They both consult major brands on everything related to music.
Time for class...
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Rebel Radio
Rebel Radio is brought to you in partnership with EDM.com The Art of Selling Without Selling Out. Rebel Radio shines a light on cultural pioneers and their influences, reflecting on the roots and future of underground culture. We engage the influencers who define what we wear, watch, listen to, and play with — and how we spend our spare time and loose change — and explore what it means to be a creative entrepreneur today. Our weekly interview show explores the journeys of those who do it best in all areas of youth culture. We learn how they stay creative in the face of relentless distract and setbacks. How they make something where previously nothing existed, how they find inspiration and influence, as well as how they inspire and influence others, and what it takes to create movements.
