The importance of solid monetization goals and a clear pricing strategy

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Reasonable Product

Salva Bocchetti

18 episodes

3 months ago

Welcome to the Reasonable Product Podcast! I’m your host, Salva, and today we’re diving into the intricate world of monetizing commodity digital products. I'm thrilled to have Neeraj Singh, the CEO of Neeto and Bigbinary, joining us to discuss this complex and somehow misunderstood topic. In our discussion, Neeraj and I explored the challenges and strategies behind pricing in the highly competitive digital product space. Neeraj shared fascinating insights from his journey with Neeto, a compa...

Management

Business

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Management

Business

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The importance of solid monetization goals and a clear pricing strategy - With Marie Martens (Tally.so)

Reasonable Product

59 minutes

1 year ago

The importance of solid monetization goals and a clear pricing strategy - With Marie Martens (Tally.so)

In this episode, we talk with Marie Martens, co-founder of Tally.so, a new and successful form-builder tool. Tally.so has made a big splash, hitting $1.2 million in yearly revenue, attracting 250,000 users, and converting 4,000 of them into paying customers in just three years—all in a very crowded market and without taking any outside investment. The secret sauce? A smart pricing strategy that sets their credo and helps them make very difficult decisions easily. Sometimes against the grain ...