In this episode I have the privilege to talk with “the doer” Pablo Bustamante. The man who innovated finance and helped move Peru’s informal sector into the middle class. In this 26 min video podcast, recorded in the spirit of untold stories that drive change, Bustamante shares how Peru emerged from a collapsed state and 25 years of economic turmoil to build one of the most dynamic middle classes in Latin America.

He recounts how a generation of doers, working both inside and outside institutions, sparked a quiet revolution. From designing the return of consumer credit to helping unlock property rights for hundreds of thousands of informal families, Pablo helped reshape how finance worked for the people.

We talk about informality not as a problem, but as a parallel economy with massive potential, and how it took vision, innovation, and persistence to bring it into the formal fold. This is the story of how the market didn't just take care of it: people became the market.

Time Stamps:

3:34 – Peru’s 1968 Autarchy: 25 Years of Economic Meltdown and Hyperinflation

6:15 – Vargas Llosa’s Heroic Vision: Pablo Joins the Fight to Transform Peru

6:38 – A New Beginning: The 1993 Constitution and Economic Reintegration

7:33 – Reimagining Credit: Pablo Designs Consumer Lending for All

9:40 – Rebuilding Trust: Legal Reform as the Foundation for Investment

11:26 – Property Rights Matter: Understanding and Tackling Informality

19:00 – Financial Inclusion: Innovating for the Informal Sector

20:10 – The Long Game: 7 Years to Convince the World Bank

24:00 – Peru Today: A Country of Opportunity