The fortune is in the follow-up, and in this episode, Jon and Marc discuss the importance of short-term and long-term follow-up with everyone who has ever shown interest in your services.

Far too many coaches reach back out once or twice, then write people off as "lazy" or say things like "they just don’t want it bad enough."

Life happens to us all, and as a fit pro, you’re not a top priority in people’s lives. It’s on us to do our due diligence and help our prospects solve their problems.

Tune in for more.

Enjoy!