One of the most powerful ways to establish yourself as an authority is to become a published author.

In this episode, Jon & Marc discuss their upcoming book collaboration that includes nine other fitness badasses! The book, aptly named Real Talk With Real Fit Pros, is an avenue for these coaches to tell their stories and have an asset that will be valuable for years to come.

People may throw away a business card or flyer, but people don’t discard books.

Enjoy!