Atul Churamani is the man behind most of your favourite Indipop songs from the 90s like Daler Mehndi, Baba Sehgal, Shaan, Shweta Shetty, and Colonial Cousins (among many more). He is an encyclopaedia in music business, the OG A&R in the non-film music space, and has been instrumental in developing the digital and publishing landscape of the music industry.

In this episode of Real Talk, I invited Atul for a casual catch-up wherein we not only hear stories of how things happened back in the day (as opposed to now), but we also get a quick summary of important music business elements that artists, their teams, and the audiences should be aware of.

This conversation has something in it for everyone - music fans, artists, and music business executives (present & future). Thank you very much Atul, for taking the time, and for helping us understand this mad business of music better!