In our 9th episode, host Andrea Grodnitzky welcomes back Richardson expert Sales Coach, Kelley Dunn. Kelley shares valuable insights on how to grow strategic accounts, specifically around how to find the whitespace. Listen in and learn helpful tips on how to build a plan that includes how to select the correct accounts, investigating that account’s industry, stakeholders, and competitors, and putting a strategy in place that aligns with the gaps you’ve identified within the current account – all while building towards becoming a trusted advisor with the customer. Don't miss out on this engaging conversation to learn from Kelley’s wealth of experience.