Relational fundraising isn’t just a buzzword, it’s part of the Veritus mission. Whether you’re in mid-level, major gifts, or planned giving, being relationship-focused means that you are prioritizing the long-term relationship with the donor over just getting the money.
Ideally, everyone at your organization should see the donor as a vital partner in your work.
It’s been our goal at Veritus to insert this model within the non-profit sector so more organizations can create thriving gift programs, build a culture that prioritizes collaboration over competition, and connect more strategically with their donors. It’s a tough but ultimately rewarding transition that many are making.
In this podcast episode, Jeff is joined by colleague Karen Kendrick for a great discussion about the state of relational fundraising along with the trends and insights they’ve learned this year–and the ones they're anticipating in 2025.
Show Highlights: In this episode, you’ll learn about…
The major lack of truly relationship-focused fundraising in most organizations
The interesting trends coming out of organizations who fill out the Veritus free donor file assessments.
Our biggest insights about relational fundraising and how organizations can utilize AI to their advantage in 2025