Welcome to Real Talk Dubai, the podcast by Virtuzone where we unpack the real stories behind successful entrepreneurs. In Episode 2, host George Hojeige, Group CEO of Virtuzone, sits down with Tracy Harmoush to explore her journey from a young graduate stepping into Dubai’s finance world to reinventing herself as the founder of Untraceable and co-founder of Mama Booza. Tracy opens up about growth mindset, fulfilment, and the realities of building businesses in Dubai. Tracy shares how she moved to Dubai at 21, took an assistant role on a Citi trading desk, became a trader, then spent a decade in finance before pivoting into entrepreneurship. We talk growth mindset, fulfilment vs. passion, building a self-optimization brand, launching an ice-cream business without losing authenticity, using a personal platform the right way, and scaling through franchising. If you’re an aspiring founder in the UAE (or anywhere), this one’s about pressure, pivots, and putting systems in place when life gets loud. In this episode Reinventing yourself (student to trader to founder) Why fulfilment beats work–life balance What Untraceable actually does (habits, health, productivity) Handling image pressure while staying authentic Mama Booza’s origin story and the 80/20 lifestyle Platforms vs. influencing, and why every operator needs one Franchising plans (Lebanon first, GCC next) Tough-love advice for young women building in Dubai Guest: Tracy Harmoush: Founder, Untraceable | Co-Founder, Mama Booza