Welcome to Real Talk Dubai, the podcast by Virtuzone where we unpack the real stories behind the successful entrepreneurs. In Episode 1, host George Hojeige, Group CEO of Virtuzone, sits down with Kris Fade to trace his journey from a struggling student in Sydney to one of the Middle East’s most recognizable media figures and entrepreneurs. What Kris opens up about Falling into radio by accident and building Virgin Radio Dubai from day one The truth about the Dubai Dream: opportunity, competition, and what it really takes Launching Fade Fit, scaling FMCG with a tiny team, and turning down an early exit Handling online trolls, protecting mental health, and setting boundaries Routine, family, therapy, and learning to be patient with others and yourself Candid advice for anyone planning a move from the UK to Dubai (or anywhere) If you’re an entrepreneur, creator, or professional considering Dubai for life and business, this conversation delivers practical insight without the sugar-coating. Chapters 00:00 — Intro: Why “Real Talk Dubai” 02:05 — Kris Fade’s early years & school struggles 07:32 — “Accidentally” getting into radio 14:50 — Moving to Dubai & launching Virgin Radio 22:10 — The reality of trolls and online criticism 27:45 — Routine, burnout, therapy & family 35:10 — Starting Fade Fit & the FMCG grind 45:20 — Product-market fit, patience & team of four 52:30 — Offers to buy the company & expansion plans 58:15 — Real talk advice for founders in Dubai 1:04:40 — Legacy, community, and what’s next About Kris Fade Radio host of Virgin Radio’s The Kris Fade Show, founder of Fade Fit, TV personality (Dubai Bling), and long-time Dubai resident. Connect & Next Steps Learn more about business setup and growth in the UAE: virtuzone.com Follow Real Talk Dubai for more conversations with founders and creators building in the UAE. New episodes bi-weekly — subscribe and hit the bell icon.