In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intell...
All content for Real Talk about Marketing is the property of Acxiom and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intell...
#68 - Driving the Future of Automotive | Real Talk about Marketing an Acxiom Podcast
Real Talk about Marketing
39 minutes
7 months ago
#68 - Driving the Future of Automotive | Real Talk about Marketing an Acxiom Podcast
Buckle up for a fascinating episode of the podcast with Aaron Shaffer of GM and Janet Cinfio of Acxiom. They examine fascinating aspects of data, privacy, data governance and partnerships needed to innovate marketing strategy and evolve an iconic brand in preparation for its next 100 years. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Real Talk about Marketing
In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intell...
