In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intell...
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In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intell...
#61 - How Data and Analytics Drive a Changing Political Landscape
Real Talk about Marketing
59 minutes
1 year ago
#61 - How Data and Analytics Drive a Changing Political Landscape
Heather Philpot joins the Real Talk About Real Marketing podcast to dive into how the political fundraising landscape has changed in the last decade. Data, modeling, and digital platforms have brought a sea change when it comes to voter engagement, identifying likely donors and understanding emotional drivers for constituents. From AI and pending legislation to deep fakes and lessons learned from Little House on the Prairie, there’s no stone left unturned in this episode! Thanks for lis...
Real Talk about Marketing
In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intell...
