Why IT Industry Analysts Suck

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Real Story on Martech

Tony Byrne and Jarrod Gingras

10 episodes

4 days ago

This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.

If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.

Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.

All content for Real Story on Martech is the property of Tony Byrne and Jarrod Gingras and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

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Why IT Industry Analysts Suck

Real Story on Martech

21 minutes

5 months ago

Why IT Industry Analysts Suck

Jarrod and Tony explore why major analyst firms often mislead enterprise tech buyers—by favoring big vendors, recycling outdated ideas, and creating hype-driven, nonsensical categories. Drawing from decades of experience on the buyer’s side of the table, they break down the conflicts of interest baked into the analyst model, then explain how enterprise MarTech leaders can cut through the noise, and make smarter decisions.

In this episode:

Flaws of Traditional IT Analysts
The Unique Approach of Real Story Group
Influence of Analyst Firms on Buyers
Risks of Following Analyst Recommendations
Ethical Conflicts in Analyst Relationships
Empowering Buyers in a Rigged System