What We’re Grateful for in Martech

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Real Story on Martech

Tony Byrne and Jarrod Gingras

10 episodes

2 days ago

This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.

If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.

Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.

All content for Real Story on Martech is the property of Tony Byrne and Jarrod Gingras and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

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What We’re Grateful for in Martech

Real Story on Martech

38 minutes

3 days ago

What We’re Grateful for in Martech

In this Thanksgiving episode, Tony Byrne and Jarrod Gingras trade their usual vendor skepticism for gratitude as they reflect on what’s going right in the Martech world. From the death of the “hunter-farmer” sales model and the rise of thoughtful enterprise architects to the growing respect for taxonomists and smarter AI adoption, you’ll walk away with a fresh dose of practical insights.

In this episode:

What positive trends are happening in Martech right now?

The decline of outdated “hunter-farmer” sales models at Martech vendors.
Stronger partnerships between clients and systems integrators (SIs).
Renewed respect for taxonomists who create better data and metadata foundations.
The rise of enterprise architects who connect Martech to real business value.

How are AI and automation shaping Martech success?

Tony and Jarrod encourage leaders to put business goals before AI tools. They explain how successful organizations integrate AI incrementally to improve efficiency—rather than chasing hype or skipping critical steps like taxonomy and content structure (DAM 3.0).

What are Martech leaders doing differently today?

Forward-thinking leaders are simplifying tech stacks, consolidating overlapping tools, and prioritizing ROI. They’re also pushing back on vendor pressure, asking tougher questions, and focusing on long-term fit rather than big-brand names.

Why are taxonomies and graph models important?

Enterprise taxonomy and graph models help connect content, data, and context—making personalization and AI-driven automation more effective. The episode explains why this foundational work is essential for AI success.

What’s the key takeaway for marketers and technologists?

Gratitude can drive clarity. The Martech ecosystem is improving through transparency, smarter integration, and leaders who focus on sustainable innovation over hype.

Visit https://www.realstorygroup.com for more resources.