Vendor Bullying: What It Is and How to Stop It

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/80/37/c9/8037c955-ffa2-9b7d-ef46-9ac5a0248570/mza_9063308018818718737.jpg/600x600bb.jpg

Real Story on Martech

Tony Byrne and Jarrod Gingras

10 episodes

4 days ago

This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.

If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.

Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.

All content for Real Story on Martech is the property of Tony Byrne and Jarrod Gingras and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/714454f134f508dc4bad566fb327b41f.jpg

Vendor Bullying: What It Is and How to Stop It

Real Story on Martech

33 minutes

6 months ago

Vendor Bullying: What It Is and How to Stop It

In this debut episode, hosts Jarrod Gingras and Tony Byrne of Real Story Group tackle a pervasive problem in the martech industry: vendor bullying. Drawing from over two decades of experience, they unpack the high-pressure tactics some vendors use—from fear-based sales and contract traps to backchanneling and undermining decision-makers. Through real-world examples and actionable advice, Jarrod and Tony explore how buyers can recognize bullying behavior, stand their ground, and make smarter, more empowered technology decisions. Whether you're deep in vendor selection or managing an existing martech stack, this episode arms you with tools to protect your team and your budget.

In this episode:

Introduction to Vendor Bullying in MarTech
Defining Vendor Bullying
The Sales Process and Vendor Tactics
The Impact of Vendor Bullying
Recognizing Common Bullying Tactics
Strategies to Combat Vendor Bullying
Conclusion and Call to Action

For additional information, visit realstorygroup.com