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Real Story on Martech
Tony Byrne and Jarrod Gingras
10 episodes
4 days ago
This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.

If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.

Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.

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Marketing
Business,
Management
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All content for Real Story on Martech is the property of Tony Byrne and Jarrod Gingras and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.

If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.

Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.

Show more...
Marketing
Business,
Management
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The Future is Legless: A New Martech Paradigm
Real Story on Martech
28 minutes
6 months ago
The Future is Legless: A New Martech Paradigm
Is headless architecture enough in today’s complex, AI-fueled marketing landscape? Hosts Jarrod Gingras and Tony Byrne introduce the provocative concept of “legless” architecture—a strategic shift that goes beyond decoupling content from channels to redefining the foundation of your entire Martech stack. They break down how enterprises are moving from bloated, channel-specific tools to leaner, more scalable engagement layers powered by three core pillars: omnichannel content, data, and decisioning. In this episode, learn what it takes to build a future-ready stack. 

In this episode:
  • The Shift from Headless to Legless in MarTech
  • Understanding the Legless Architecture
  • Building the Foundation: Content, Data, and Decisions
  • The Future of MarTech: Embracing AI and Omnichannel Strategies

For additional information, visit realstorygroup.com


Real Story on Martech
This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.

If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.

Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.