How Top Martech Leaders Tackle Big Challenges

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/80/37/c9/8037c955-ffa2-9b7d-ef46-9ac5a0248570/mza_9063308018818718737.jpg/600x600bb.jpg

Real Story on Martech

Tony Byrne and Jarrod Gingras

10 episodes

5 days ago

This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.

If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.

Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.

All content for Real Story on Martech is the property of Tony Byrne and Jarrod Gingras and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/714454f134f508dc4bad566fb327b41f.jpg

How Top Martech Leaders Tackle Big Challenges

Real Story on Martech

42 minutes

4 months ago

How Top Martech Leaders Tackle Big Challenges

Jarrod and Tony share real-world lessons from enterprise Martech leaders—covering what’s working (and what’s not) across key areas like customer data, personalization, content supply chains, stack modernization, AI, and organizational models. Based on years of conversations inside their vendor-free Martech Leadership Council, this is a grounded look at how top enterprises are tackling today’s Martech challenges.

In this episode:

Understanding Martech Leaders and Their Challenges
The Importance of Customer Data
Personalization: The Evergreen Challenge
Content Supply Chains and Their Evolution
Agency Engagement and In-House Capabilities
The Future of Omnichannel Content Management
AI's Role in Content Strategy
Martech Stack Modernization
Organizational Models in Martech
Key Lessons and Future Directions