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Real Marketing
Roy Bielewicz, Apotheca Marketing
19 episodes
2 days ago
Forget the fluff, we talk about real tactics, tips, and best practices for real marketing. From SEO and PPC, to social media marketing, analytics and measurement, website design, and ecommerce, we'll leverage over 50 years of combined experience as well as feature guests who are thought leaders in their practices and industries. Join Roy Bielewicz, and the Apotheca Marketing team, as we talk about real world best practices that will help you improve your marketing and measurement programs.
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Marketing
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All content for Real Marketing is the property of Roy Bielewicz, Apotheca Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Forget the fluff, we talk about real tactics, tips, and best practices for real marketing. From SEO and PPC, to social media marketing, analytics and measurement, website design, and ecommerce, we'll leverage over 50 years of combined experience as well as feature guests who are thought leaders in their practices and industries. Join Roy Bielewicz, and the Apotheca Marketing team, as we talk about real world best practices that will help you improve your marketing and measurement programs.
Show more...
Marketing
Business
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#8: Can Your Website Get You Sued? You bet!
Real Marketing
33 minutes 51 seconds
3 years ago
#8: Can Your Website Get You Sued? You bet!

You probably know that the Americans with Disability Act (ADA) ensures that public places and businesses are accessible, but did you know that this applies to websites as well? Lawsuits for sites that don’t meet ADA best practices and requirements for accessibility are on the rise. Are you vulnerable? We talk about best practices, how you can assess your website, and ensure that you don’t face an expensive suit. And of course make your site as usable as possible for as many people as you can!  

Accessibility Scanning Tools
Monsido: https://monsido.com/
accessiBe: https://accessibe.com
Wave: https://wave.webaim.org/ (Free)  

W3C Free Tools List
https://www.w3.org/WAI/ER/tools/ 

Adobe’s Color Accessibility Tool
https://color.adobe.com/create/color-contrast-analyzer

Real Marketing
Forget the fluff, we talk about real tactics, tips, and best practices for real marketing. From SEO and PPC, to social media marketing, analytics and measurement, website design, and ecommerce, we'll leverage over 50 years of combined experience as well as feature guests who are thought leaders in their practices and industries. Join Roy Bielewicz, and the Apotheca Marketing team, as we talk about real world best practices that will help you improve your marketing and measurement programs.