#17: GA4 and Big Data: A Game-Changing Combination for Marketing Measurement

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Real Marketing

Roy Bielewicz, Apotheca Marketing

19 episodes

2 days ago

Forget the fluff, we talk about real tactics, tips, and best practices for real marketing. From SEO and PPC, to social media marketing, analytics and measurement, website design, and ecommerce, we'll leverage over 50 years of combined experience as well as feature guests who are thought leaders in their practices and industries. Join Roy Bielewicz, and the Apotheca Marketing team, as we talk about real world best practices that will help you improve your marketing and measurement programs.

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Marketing

Business

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#17: GA4 and Big Data: A Game-Changing Combination for Marketing Measurement

Real Marketing

46 minutes 17 seconds

2 years ago

#17: GA4 and Big Data: A Game-Changing Combination for Marketing Measurement

As the end of Google Universal draws near, it's crucial for marketers to prepare for the transition to GA4 - Google's latest analytics platform that offers more advanced tracking capabilities and a better understanding of user behavior. To shed light on the benefits of GA4 and how it's revolutionizing marketing measurement, we sat down with Ken Williams, a Google Analytics expert who has been using BigQuery and big data to gain powerful insights into his clients' analytics. In this interview, Ken shares his experience with GA4 and how it's helped his clients make data-driven decisions, enhance their marketing strategies, and achieve their business objectives. He also discusses the importance of leveraging advanced analytics tools like BigQuery to unlock the full potential of GA4 and stay ahead of the competition. Don't miss out on this opportunity to learn from a GA4 and analytics pro and stay ahead of the game in marketing measurement. Ken's Info: https://www.ken-williams.com/

https://twitter.com/KenWilly

https://www.linkedin.com/in/kennethcwilliams/