#12: Don't Lose Your Data! You're Going to NEED Google BigQuery with GA4

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Real Marketing

Roy Bielewicz, Apotheca Marketing

19 episodes

2 days ago

Forget the fluff, we talk about real tactics, tips, and best practices for real marketing. From SEO and PPC, to social media marketing, analytics and measurement, website design, and ecommerce, we'll leverage over 50 years of combined experience as well as feature guests who are thought leaders in their practices and industries. Join Roy Bielewicz, and the Apotheca Marketing team, as we talk about real world best practices that will help you improve your marketing and measurement programs.

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#12: Don't Lose Your Data! You're Going to NEED Google BigQuery with GA4

Real Marketing

19 minutes 19 seconds

2 years ago

#12: Don't Lose Your Data! You're Going to NEED Google BigQuery with GA4

GA4 is going to be the default Google Analytics version in July(!), and Google has made it increasingly clear that you're going to need to integrate its data warehousing tool, BigQuery, if you want reports that extend beyond 14 months, or if you want your Looker Studio (formerly Data Studio) dashboards to feature multiple data points and widgets. We look at why and talk a little bit about BigQuery and its possible costs. Don't risk losing your data by not being prepared for the switch over from Google Universal to Google Analytics 4 (GA4)!