Guy Alvarez on AI Adoption, Bootstrapping and Niche Content to Build Authority

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/fa/2e/a3/fa2ea369-c97c-1005-71aa-1c84d70af041/mza_1457847459082811073.jpg/600x600bb.jpg

Real Lawyers with Kevin O'Keefe

LexBlog

16 episodes

1 week ago

Real Lawyers with Kevin O’Keefe explores how legal professionals publish to build influence and drive the business of law. Each week, LexBlog Founder & CEO Kevin O’Keefe sits down with lawyers, journalists, technologists and other leaders to discuss the evolving role of publishing in the legal profession—from blogs and newsletters to podcasts and beyond. Presented by LexBlog, the network powering independent legal voices worldwide.

Technology

Business

RSS

All content for Real Lawyers with Kevin O'Keefe is the property of LexBlog and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Technology

Business

Guy Alvarez on AI Adoption, Bootstrapping and Niche Content to Build Authority

Real Lawyers with Kevin O'Keefe

45 minutes

4 months ago

Guy Alvarez on AI Adoption, Bootstrapping and Niche Content to Build Authority

Publishing in law is moving at AI speed. Kevin O’Keefe talks with Guy Alvarez—Founder & CEO of Alvarez AI Advisors and Good2BSocial before that—about using generative tools to fuel client-centric content, sharpen business development and carve profitable niches. They cover HubSpot’s early AI push, lessons from bootstrapping, a new survey on legal-industry adoption and why authority not keywords will drive search in the LLM era.

00:48 – How Guy got started
03:25 – Early lessons in bootstrapping a legal marketing agency
08:42 – Why niche focus gives firms a competitive edge
12:30 – The role of AI in legal marketing today
18:55 – Jasper, Gemini, and other AI tools Guy uses
23:10 – Challenges firms face adopting AI
27:45 – Client-centric content vs. firm-centric content
32:15 – Law firm culture and marketing innovation
36:00 – Advice for younger lawyers and marketers
39:40 – The future of AI and trust in legal services