In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into a topic often overlooked in discussions about scaling a real estate business—culture. While most teams focus on tech and systems, Kyle emphasizes how crucial it is to intentionally define, build, and protect your team culture through core values, standards, and strong leadership. They unpack how to recruit and retain the right people, handle cultural misalignment (even with top producers), and develop deeper relationships with your top agents. Whether you lead a team of 5 or 120, this episode will give you the tactical insights to build a culture that fuels growth instead of fighting it. Chapters00:00 – Scaling More Than Systems01:04 – Small Team Vibes vs. Big Team Problems02:56 – Intentional Culture Starts with Core Values04:48 – The Wrong Way to Create Core Values06:17 – The Right Way to Define Culture07:18 – Budgeting for Culture08:33 – Are Team Cliques Good or Bad?10:04 – Enforcing Core Values: Hire, Raise, Fire11:09 – Culture Should Attract and Repel15:03 – Fixing a Broken Culture17:14 – Standards That Protect Top Performers20:22 – Culture Will Organically Push Out Bad Fits23:28 – Have the Tough Conversations with Curiosity24:33 – Why Kyle Focuses on Top Producers