Every day, real estate businesses and individual agents fight for share in the marketplace, the attention of their prospects, and sales. Sadly, in the eyes of many consumers, every real estate business does the same thing and only the strongest brands survive and thrive. Among the strongest are the brands that just "get it." They know who they are, who their prospects are, and how to reach their prospects in a way that speaks to them and encourages loyalty. But they don't stop there. Powerful brands always grow. They understand that to stay ahead, they must evolve as technology changes along with the way consumers think and buy.  To explore the steps you need to take to build a powerful real estate brand, I interview branding strategist and advisor Karin Forster. On this episode of Real Estate Pros, Karin explains the steps to successfully re-branding your business, starting a new brand from scratch or building your personal brand as an individual agent.