Are you concerned about the growing influence of the major real estate portals, agent review sites and lead generators? What if there was something you could do to rely less on those platforms for new business opportunities? What if that 'something' was a marketing strategy that's actually been around for hundreds of years, and more recently has become one of the most talked about terms in digital marketing?  On this episode of Real Estate Pros, we're joined by Joe Pulizzi, founder of the Content Marketing Institute and the guy who invented the term 'content marketing'. We discuss why content marketing is so different to traditional advertising and why it could be the only marketing left if you want to rely less on the big online platforms for new business opportunities into the future.