Real Estate Pros Podcast: For Real People Working in Real Estate
Josh Cobb - stepps.com.au
20 episodes
8 months ago
Josh Cobb interviews today’s most inspiring and successful real estate pros and industry experts. Each guest shares the story behind their journey in the business of real estate so far, moments they\'ve failed, moments they\'ve succeeded and what they\'ve done to break through. Other segments include \'discovery of the week\' (technologies or resources to help you stand out) and \'fast fact of the week\' (interesting statistics to help run a better business). Each episode ends with our guest giving five quick answers to our \'fast five\' questions.
All content for Real Estate Pros Podcast: For Real People Working in Real Estate is the property of Josh Cobb - stepps.com.au and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Josh Cobb interviews today’s most inspiring and successful real estate pros and industry experts. Each guest shares the story behind their journey in the business of real estate so far, moments they\'ve failed, moments they\'ve succeeded and what they\'ve done to break through. Other segments include \'discovery of the week\' (technologies or resources to help you stand out) and \'fast fact of the week\' (interesting statistics to help run a better business). Each episode ends with our guest giving five quick answers to our \'fast five\' questions.
118: Josh Cobb: Why Marketing Is Going Back To The Future
Real Estate Pros Podcast: For Real People Working in Real Estate
8 minutes 12 seconds
8 years ago
118: Josh Cobb: Why Marketing Is Going Back To The Future
In the past, you (or your company) only had a few channels on which to market your services. These included direct mail, phone, direct fax, TV, radio and newspapers. Back then, you only had to compete for attention against other real estate agents.
Today, the media landscape is fragmented into thousands of different channels and with the rise of social media, you're not just competing for attention against other real estate agents. You're also competing for attention in the same newsfeed as people's friends, family and the causes they support. This has led many brands to explore a "new" approach to marketing. Well, new in the sense that it's been around for hundreds of years, but only now is it more relevant than ever.
On this episode of Real Estate Pros, we're going back in time to discuss how marketing was done in the 'olden days', why things changed when TV came along and why so many brands today are marketing like it's 1885.
Read the highlights: stepps.com.au/podcast
Real Estate Pros Podcast: For Real People Working in Real Estate
Josh Cobb interviews today’s most inspiring and successful real estate pros and industry experts. Each guest shares the story behind their journey in the business of real estate so far, moments they\'ve failed, moments they\'ve succeeded and what they\'ve done to break through. Other segments include \'discovery of the week\' (technologies or resources to help you stand out) and \'fast fact of the week\' (interesting statistics to help run a better business). Each episode ends with our guest giving five quick answers to our \'fast five\' questions.
