We would (probably) all agree that social media can be really fun from a personal perspective but when it comes to using social media for business, there is an entirely different purpose behind everything you post. It can be tempting to focus on the number of 'likes' you have or how much engagement you get as a measure of success. But if you're using social media for business (and you are!), these 'vanity metrics' can’t be the be-all, end-all of your social media efforts. In this episode of Real Estate Pros, we look at what you should be measuring to determine if social media is contributing value to your business, or a useless distraction. Read the highlights: www.stepps.com.au/podcast