Why Self Storage Beats Apartments

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Real Estate Development: Land to Legacy

Eugene Gershman

52 episodes

3 days ago

Real Estate Development: Land to Legacy is hosted by Eugene Gershman, who scaled his company to $30M/year before the market forced a reset. Now rebuilding with deeper clarity, he shares real stories of growth, failure, and leadership. This podcast breaks down the real-life lessons and steps behind turning land into lasting value—educating listeners on what it truly takes to develop real estate. Guests include developers, investors, architects, land use consultants, and more. If you've lived the lessons and bounced back, we want to hear from you.

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All content for Real Estate Development: Land to Legacy is the property of Eugene Gershman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

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Why Self Storage Beats Apartments

Real Estate Development: Land to Legacy

22 minutes 13 seconds

7 months ago

Why Self Storage Beats Apartments

When your rental property loses $30,000 and attracts squatters, it’s time to pivot—and Sean Graham did just that. In this episode, Sean returns for part two of his conversation with Eugene Gershman to dive deep into self storage, one of the most resilient and underappreciated asset classes in real estate. From analyzing market demand to dealing with REIT competition, Sean breaks down exactly how and why self storage has become his investment vehicle of choice. You’ll hear how he leverages his CPA background to bridge tax strategy with real estate execution, and why choosing quality over cash flow on paper saved him time, stress, and money.

Guest Bio

Sean Graham is a CPA and founder of Maven Cost Segregation, specializing in helping real estate investors legally reduce their taxable income through advanced depreciation strategies. With a background in tax and a passion for real estate, Sean has transitioned from the corporate world to become a full-time investor and entrepreneur. He now focuses heavily on self storage developments and acquisitions, combining financial expertise with on-the-ground investing experience.

Episode Highlights and Chapters

00:00 The appeal of self storage: simplicity, tech-enabled management, and fewer headaches

02:00 Sean’s journey from tax world to real estate syndication

04:00 Why self storage qualifies for SBA loans and how that changes the financing game

05:30 REITs vs. mom-and-pop operators: who wins and where?

07:50 Market analysis tools and why saturation levels matter

09:45 It’s an art, not a science: secret shopping and demand testing

10:50 Ideal facility size and what attracts REIT buyers

12:00 Development timelines and inspector nightmares

13:00 What investors care about: IRRs, equity multiples, and yield thresholds

14:30 Rent per square foot comparisons with multifamily

17:20 The suburban sweet spot: where Sean operates and why

18:30 Lessons learned: why high quality assets attract better tenants and reduce stress

21:00 Sean’s offer for podcast listeners and how to connect with him

Contact Information

Sean Graham

Website: https://mavencostseg.com/EG

Email: sean@mavencostseg.com

To learn more about the show and Eugene Gershman, visit https://giscompanies.co/podcast/