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Real Estate Development: Land to Legacy
Eugene Gershman
52 episodes
2 days ago
Real Estate Development: Land to Legacy is hosted by Eugene Gershman, who scaled his company to $30M/year before the market forced a reset. Now rebuilding with deeper clarity, he shares real stories of growth, failure, and leadership. This podcast breaks down the real-life lessons and steps behind turning land into lasting value—educating listeners on what it truly takes to develop real estate. Guests include developers, investors, architects, land use consultants, and more. If you've lived the lessons and bounced back, we want to hear from you.
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Entrepreneurship
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All content for Real Estate Development: Land to Legacy is the property of Eugene Gershman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Real Estate Development: Land to Legacy is hosted by Eugene Gershman, who scaled his company to $30M/year before the market forced a reset. Now rebuilding with deeper clarity, he shares real stories of growth, failure, and leadership. This podcast breaks down the real-life lessons and steps behind turning land into lasting value—educating listeners on what it truly takes to develop real estate. Guests include developers, investors, architects, land use consultants, and more. If you've lived the lessons and bounced back, we want to hear from you.
Show more...
Entrepreneurship
Business
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Secrets of a $3 Billion Portfolio
Real Estate Development: Land to Legacy
40 minutes 48 seconds
3 months ago
Secrets of a $3 Billion Portfolio


From $3B in Transactions to Building Smart: How Michael Kron Strategically Scaled a 13,000-Unit Real Estate Empire 


Decades before net lease funds became hot topics and Texas and Arizona dominated multifamily headlines, Michael Kron was already ahead of the curve—swapping out California C-class properties for A-class opportunities in emerging Sunbelt markets. In this wide-ranging conversation, Michael pulls back the curtain on how he built and operates a 13,000-unit portfolio, shares hard-won lessons from the trenches of development, and explains why controlling your own construction timeline might be the ultimate inflation hedge. One particularly unforgettable moment: the time an architect’s plans didn’t mathematically add up to four walls—an early but formative lesson in choosing the right partners. 

Guest Bio 

Michael Kron is the Chief Operating Officer of a family-owned real estate firm with a portfolio of over 13,000 multifamily units in Arizona and Texas. He is also Chairman of Guardian Net Lease Fund. With more than $3 billion in real estate transactions under his belt, Kron has led the acquisition, development, and disposition of thousands of apartment units, always with a sharp eye on market cycles and portfolio strategy. A California-licensed attorney and real estate broker, Kron holds a B.B.A. in Finance and a J.D./M.B.A. from the University of Michigan. He began his career practicing land use and real estate law in Los Angeles before transitioning to full-time development and operations leadership. 


Episode Highlights and Chapters 


00:00 Michael’s real estate roots and early landlord lessons in Ann Arbor 
01:25 Trading California C-class for Texas and Arizona A-class assets 
03:00 First Phoenix deal: from “crazy investor” headline to record-setting sale 
04:00 The leap from landlord to developer—out of necessity and opportunity 
05:00 Hiring lessons: When the architect's plans don't add up 
06:30 Switching architects midstream: liability, copyrights, and control 
08:00 Why they insist on owning all design and engineering plans 
11:00 From acquisition to ground-up: building for long-term value 
12:30 The case for development over acquisition in a volatile interest rate climate 
14:00 How Michael underwrites and manages development risk 
17:00 The strategic advantage of being your own end buyer 
22:00 Managing refinance risk and construction debt in high-rate environments 
24:30 Conservative leverage: Why 50–65% LTV works better for long-term operators 
28:00 Inside Guardian’s net lease fund: credit tenants, bonus depreciation, and why Walgreens is out 
32:00 Fundraising lessons: mistakes made and what to ask capital partners before you hire them 
36:00 The Fed, interest rates, and the housing supply paradox 
38:00 Predicting the unpredictable and positioning for long-term success 


Contact Information 


Michael Kron 
Email: mike@guardianadvisory.com 
LinkedIn: https://www.linkedin.com/in/michael-kron-296428a 
Guardian Net Lease: https://guardiannetlease.com/ 

For more episodes and insights, visit Eugene Gershman’s podcast page: https://giscompanies.co/podcast/ 

Real Estate Development: Land to Legacy
Real Estate Development: Land to Legacy is hosted by Eugene Gershman, who scaled his company to $30M/year before the market forced a reset. Now rebuilding with deeper clarity, he shares real stories of growth, failure, and leadership. This podcast breaks down the real-life lessons and steps behind turning land into lasting value—educating listeners on what it truly takes to develop real estate. Guests include developers, investors, architects, land use consultants, and more. If you've lived the lessons and bounced back, we want to hear from you.