Ready to supercharge your real estate business in 2024? Join us in our latest podcast episode, "Business Planning: Your 2024 Lead Pillars," where we dive deep into the art of lead generation. As realtors, we all crave more leads, and this episode is your roadmap to success. Discover the key principles for creating a solid lead generation plan. We'll show you why quality beats quantity when it comes to lead sources, and how to select the most effective strategies. Think of your lead generation plan as a table – the more stable legs you have, the stronger your foundation. Prospecting vs. Marketing? We break down the pros and cons of each, helping you choose the right approach for your business. Plus, we reveal the importance of the "Feedback Loop" and why starting with prospecting is often the smart move. We'll guide you through crafting a "12 Point Plan" that simplifies complex goals into actionable steps. Your path to success is all about setting SMS goals (Specific, Measurable, Simple), selecting the most critical strategies, and defining four key action items for each.  Join us and create your own one-page business plan, not only for real estate but for various aspects of your life. It's a game-changer!   #RealEstateSuccess #LeadGeneration #BusinessPlanning #RealEstatePodcast