In this episode, we chat with Kenny Isidoro about the importance of branding in real estate and development. Kenny explains that branding goes beyond logos and taglines—it’s about shaping perception through internal values, external expressions, and consistent storytelling. He shares insights on naming projects, building a cohesive identity, and collaborating with architects, brokers, and designers early in the process to create stronger market presence. The conversation also highlights strategies for developers of all sizes, from core brand packages to co-branding opportunities, emphasizing how thoughtful branding can add credibility and visibility to projects.