Although it can feel scary at first, putting yourself out there as a new business can be the key to success and avoiding the pitfalls that a lot of beginner businesses can fall into. 

Today we’re meeting a rapidly expanding Irish start-up that has grown exponentially since it was founded at the beginning of 2023. Based in the e-commerce space, we’ll find out how they are revolutionizing online business with the use of AI, and how through angel investors they’ve rapidly expanded into 15 countries with plans to take on more staff. 

Our guest today has a familial history with e-commerce and believes in bridging the gap between marketing and finance. It’s a pleasure to have Co-Founder of Store Hero, Thomas Gleeson. 

THINGS WE SPOKE ABOUT

• Bridging the gap between marketing and finance 
• Putting yourself out there to gain new customers 
• Understanding profitability over revenue
• Managing hiring and onboarding for a new, rapidly expanding team 
• Setting up an appropriate CRM and distribution process 

 
GUEST DETAILS
 
Thomas Gleeson is a co-founder at StoreHero. StoreHero helps brands centralise e-commerce, marketing and finance operations in order to scale their business profitably.

Thomas has many years of experience in e-commerce, from growing up in a family fun DTC business for over 20 years, running brands himself and also working at Shopify as a Senior Consultant to some of the largest brands on the platform.

Website: www.storehero.ai 

LinkedIn: https://www.linkedin.com/in/thomas-gleeson-%F0%9F%A6%B8-74255b96/ 

MORE INFORMATION

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QUOTES

A lot of the challenges I saw were with the silos between marketing and finance. - Thomas Gleeson 

It's putting yourself out there. - Thomas Gleeson

We've tried to follow our own advice and to be led by Profit First. So trying to not fall into a lot of the traps that startups in the past have. - Thomas Gleeson 

I feel like we have a really solid solution for a market that's really crying out for it, and it's a huge market. - Thomas Gleeson 

Marketing has grown as a line item in every e-commerce business across the board - Thomas Gleeson

The distribution of the product is its own product in itself. You can build the best tool in the world, but unless you have a proper distribution engine built in behind it, you know, nobody's going to hear about it. - Thomas Gleeson

KEYWORDS

#e-commerce #marketing #profitability #onboarding #remoteworking #funding