Scaling a Specialist Service

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Real Business Conversations with Kinore

Kinore.com

17 episodes

1 day ago

Dive in for the gritty truth from the trenches of business. No unicorns, no brands. Just hard-working people who built their business from the ground up. They share real life stories, challenges and solutions, plus the risks they've taken and how they stepped outside their comfort zone to find success. If you're running a business, join Larissa Feeney and get the inside track from others who have been down the road already. Click follow to get new episodes on the last Monday of every month. Real Business Conversations is produced by DustPod.io for Kinore Finance and Business Services.

Entrepreneurship

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Entrepreneurship

Business

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Scaling a Specialist Service

Real Business Conversations with Kinore

36 minutes

1 week ago

Scaling a Specialist Service

Starting a specialist occupational health practice in regional Ireland rather than Dublin seems counterintuitive—but Dan MacCarthy proved it could work.

After experiencing burnout in pharmaceutical manufacturing, Dan co-founded MedWise with his wife in 2005, navigating startup challenges from zero customers to cash flow crises that nearly ended the business.

Discover how a 50% price increase lost zero clients, why engineering project management skills translate perfectly to business growth, and how twenty years of bootstrapping created a sustainable healthcare service company.

THINGS WE SPOKE ABOUT

How travel health and mortgage medicals provided crucial cash flow during startup years
Why implementing a 50% price increase resulted in zero customer losses
How systemizing services helped escape monthly payroll stress
How applying engineering project management skills created sustainable growth in the business.
Why finding specialist occupational doctors remains the biggest constraint

Dan MacCarthy is co-founder of MedWise Occupational Health Services, established in 2005 with his wife Dr. Deirdre MacCarthy. With over 20 years of technical experience in medical device manufacturing at companies including Boston Scientific and Pfizer, Dan transitioned from senior engineering roles to entrepreneurship. As employee number 74 at Boston Scientific's Galway startup, he gained valuable scaling experience before co-founding MedWise as a regional specialist occupational health provider.

Dan applies his engineering background and project management expertise to business challenges, systematizing services and developing innovative solutions like mobile medical clinics for workforce-scale health surveillance. Under his leadership, MedWise has grown from a small regional practice to a 12-person team serving companies across Ireland, pioneering specialist occupational health services outside major cities.

Connect with Dan:

Company: MedWise Occupational Health Service
LinkedIn: https://www.linkedin.com/in/danmaccarthy/

ABOUT KINORE - AWARD WINNING ONLINE CHARTERED ACCOUNTANTS

Kinore is an award winning and innovative online Chartered Accountancy service that takes away the worry and headache of running your own finance and related business services functions. Kinore’s services include:

Accountancy Services

Annual Compliance & Year-End

Online Bookkeeping Services

VAT Returns

Payroll Services

Management Accounting

Xero Conversion & Training

Company Secretarial Services

Company Formation Ireland

Company Secretarial

Virtual Office

Bond for Non-EEA resident Directors

Registration Of Beneficial Ownership

https://kinore.com/

ABOUT YOUR HOST

The host of this podcast is Larissa Feeney, CEO and Founder of Kinore, an award-winning online accountancy and business services firm based in Ireland.

Lasissa’s journey is notable, starting in hospitality before transitioning to accounting, where she qualified as a Chartered Accountant.

Driven by a vision to challenge traditional accountancy and leverage technology, Larissa founded Kinore in 2015, establishing Ireland's first online, remote-first Finance and Business Services company.

Under her leadership, Kinore has received numerous accolades, and Larissa herself has been recognised with awards like 'Accountant of the Year'.

QUOTES

We've always had a strong value for work life balance. When we're hiring people, we ask them what they want, what works for you. Quite a lot of our staff work part time, permanent staff, but part time. I think giving people good work life balance at the start is good. - Dan MacCarthy
The business plan is mostly for us. I guess I just have a saying, you know, it's ready, fire, aim, you know, without a plan, it's easy to go astray. So the plan is our roadmap, plan to work and work the plan that was it. - Dan MacCarthy
"I kind of like the drama of it. It was do or die, and that's pretty much what I told the customer. We implemented a 50% price increase and we didn't lose one customer. - Dan MacCarthy
Turnover is vanity. Profit is sanity and cash is king. We were having a cash flow problem. We weren't that profitable. So it was make or break. - Dan MacCarthy
To a young person starting off doing a startup, either have the skills, learn the skills, or partner with someone who has. No person has it all. Every business is a people business." - Dan MacCarthy

Keywords: #occupationalhealth #startupjourney #businessbootstrapping #entrepreneurship #irishbusiness