"Return on investment is a very lazy way of quantifying marketing efforts."

In this episode, Iolanthe discusses the limitations of focusing solely on return on investment (ROI) in marketing. She argues that an obsession with measurable outcomes can stifle creativity and hinder business growth. By exploring the nuances of holistic marketing, she emphasizes the importance of building brand reputation and customer relationships beyond quantifiable metrics. Today's pod encourages business owners to rethink their approach to marketing, viewing it as a multiplier that enhances all aspects of their operations.

Learn more about ⁠⁠⁠Iolanthe⁠⁠⁠ and her agency ⁠⁠⁠Ruby Assembly⁠⁠⁠.

Buy Iolanthe's book ⁠⁠⁠100 Days of Brave⁠⁠⁠.

Explore ⁠⁠⁠Good Axe⁠⁠⁠ flexible workspace.