
In today's episode of Real Ambition, Iolanthe interviews legendary designer Tess McCabe about her book Self Promotion Without Social Media.
Tess generously shares effective self-promotion strategies that don't involve social media, emphasizing the importance of website optimization, personal connections, and email newsletters. Tess also highlights the role of visual branding in non-digital marketing and the value of authenticity in connecting with customers. She encourages small business owners to play the long game and invest in their brand over time.
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