“If that’s a bad risk to take or a good risk to take, you’re going to find out.”

In this lively episode, host Iolanthe Gabrie is joined by James D'Apice, principal of Gravamen Law and creator of Coffee and a Casenote, for an engaging conversation exploring innovative approaches to legal practice, marketing, and client relationships. Together they discuss the concept of 'Fuck Around and Find Out' as a guiding principle for experimentation and risk-taking in business. The discussion also delves into the complexities of ROI, the value of branding in attracting the right clients and the merit in saying no to those who don't align with your values. James shares insights on building resilience, embracing uncertainty, and how charity can reflect corporate values. The conversation concludes with a unique mashup of horror movies and the legal profession.

Learn more about ⁠⁠⁠⁠⁠Iolanthe⁠⁠⁠⁠⁠ and her agency ⁠⁠⁠⁠⁠Ruby Assembly⁠⁠⁠⁠⁠.

Buy Iolanthe's book ⁠⁠⁠⁠⁠100 Days of Brave⁠⁠⁠⁠⁠.

Explore ⁠⁠⁠⁠⁠Good Axe⁠⁠⁠⁠⁠ flexible workspace.