In this episode of Real ABM our guest is Brandon Redlinger, Senior Director of Product Marketing at ringDNA. Brandon covers the importance of starting out by focusing on alignment. Building around alignment means adopting the same metrics across the board, as well as compensation for success. In order for this to work, you have to have buy-in from the top down. Alignment also comes from marketing intentionally creating a client list that will ensure sales has the maximum opportunity to make c...
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In this episode of Real ABM our guest is Brandon Redlinger, Senior Director of Product Marketing at ringDNA. Brandon covers the importance of starting out by focusing on alignment. Building around alignment means adopting the same metrics across the board, as well as compensation for success. In order for this to work, you have to have buy-in from the top down. Alignment also comes from marketing intentionally creating a client list that will ensure sales has the maximum opportunity to make c...
Richa Pande on the Foundational Aspects of ABM Success
Real ABM
40 minutes
4 years ago
Richa Pande on the Foundational Aspects of ABM Success
In this episode of Real ABM our guest is Richa Pande, the Head of Global ABM Programs at HP. Richa covers the foundational aspects of success with ABM. One aspect of success is the functions of the marketing team: ensuring rich customer insight to enable you to identify and build your personas, as well as your customer journey. Richa also covers identifying accounts: the importance of planning rather than letting sales fend for themselves, outlining firmographics, cutting the account list to ...
Real ABM
In this episode of Real ABM our guest is Brandon Redlinger, Senior Director of Product Marketing at ringDNA. Brandon covers the importance of starting out by focusing on alignment. Building around alignment means adopting the same metrics across the board, as well as compensation for success. In order for this to work, you have to have buy-in from the top down. Alignment also comes from marketing intentionally creating a client list that will ensure sales has the maximum opportunity to make c...
