In this episode of Real ABM our guest is Brandon Redlinger, Senior Director of Product Marketing at ringDNA. Brandon covers the importance of starting out by focusing on alignment. Building around alignment means adopting the same metrics across the board, as well as compensation for success. In order for this to work, you have to have buy-in from the top down. Alignment also comes from marketing intentionally creating a client list that will ensure sales has the maximum opportunity to make c...
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In this episode of Real ABM our guest is Brandon Redlinger, Senior Director of Product Marketing at ringDNA. Brandon covers the importance of starting out by focusing on alignment. Building around alignment means adopting the same metrics across the board, as well as compensation for success. In order for this to work, you have to have buy-in from the top down. Alignment also comes from marketing intentionally creating a client list that will ensure sales has the maximum opportunity to make c...
Mark Huber Breaks Down Campaign Success and Fine-Tuning Your Marketing
Real ABM
22 minutes
4 years ago
Mark Huber Breaks Down Campaign Success and Fine-Tuning Your Marketing
In this episode of Real ABM our guest is the Director of Growth at Metadata.io, Mark Huber. Mark flips the script when it comes to ABM and views ABM as a tool for the bigger picture of generating demand. Mark believes in the crawl, walk, run method, but creates custom tactics for a more personalized and premium feel. Mark believes the difference in his approach is to show the customer not just how they can be a client of Metadata, but how Metadata can actually help them. Mark spends time talk...
Real ABM
In this episode of Real ABM our guest is Brandon Redlinger, Senior Director of Product Marketing at ringDNA. Brandon covers the importance of starting out by focusing on alignment. Building around alignment means adopting the same metrics across the board, as well as compensation for success. In order for this to work, you have to have buy-in from the top down. Alignment also comes from marketing intentionally creating a client list that will ensure sales has the maximum opportunity to make c...
