In this episode of Real ABM our guest is Brandon Redlinger, Senior Director of Product Marketing at ringDNA. Brandon covers the importance of starting out by focusing on alignment. Building around alignment means adopting the same metrics across the board, as well as compensation for success. In order for this to work, you have to have buy-in from the top down. Alignment also comes from marketing intentionally creating a client list that will ensure sales has the maximum opportunity to make c...
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In this episode of Real ABM our guest is Brandon Redlinger, Senior Director of Product Marketing at ringDNA. Brandon covers the importance of starting out by focusing on alignment. Building around alignment means adopting the same metrics across the board, as well as compensation for success. In order for this to work, you have to have buy-in from the top down. Alignment also comes from marketing intentionally creating a client list that will ensure sales has the maximum opportunity to make c...
In this episode of Real ABM our guest is the ABM Manager at Decreed, Amber Bogie. Amber started as a team of one, and has worked her way to grow her team and grow her influence. One of the most difficult stages of growing your team when starting from a team of one is sales enablement. When you get to a point where you can start to bring other people in, teaching them to fish is the key to success and scalability. During her time, she has discovered the importance of viewing ABM as an arm of s...
Real ABM
In this episode of Real ABM our guest is Brandon Redlinger, Senior Director of Product Marketing at ringDNA. Brandon covers the importance of starting out by focusing on alignment. Building around alignment means adopting the same metrics across the board, as well as compensation for success. In order for this to work, you have to have buy-in from the top down. Alignment also comes from marketing intentionally creating a client list that will ensure sales has the maximum opportunity to make c...
