The inaugural season of Ready for the Big Time: F1 explored what it would take for Formula One to make the big time in the United States. Now, with an American driver on the grid, an American team and three US GPs, F1 fever has arrived in the US, and in the process, the sport has embraced some distinctly American traits. This season unpacks the Americanization of F1. Host Scott Speed, and co-hosts F1 Toni and Andrew Lawrence, will explore the splashy plans for the Las Vegas GP and Liberty Media’s winning strategy to the rising popularity of F1, how American carmakers are betting on F1 and why reaching female content creators may be the secret ingredient to propel the sport into the stratosphere. Season 2 drops on Thursday, October 19th.
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The inaugural season of Ready for the Big Time: F1 explored what it would take for Formula One to make the big time in the United States. Now, with an American driver on the grid, an American team and three US GPs, F1 fever has arrived in the US, and in the process, the sport has embraced some distinctly American traits. This season unpacks the Americanization of F1. Host Scott Speed, and co-hosts F1 Toni and Andrew Lawrence, will explore the splashy plans for the Las Vegas GP and Liberty Media’s winning strategy to the rising popularity of F1, how American carmakers are betting on F1 and why reaching female content creators may be the secret ingredient to propel the sport into the stratosphere. Season 2 drops on Thursday, October 19th.
Vegas, Baby! Ft. Daniel Ricciardo and Greg Maffei of Liberty Media
Ready for the Big Time: F1
29 minutes
1 year ago
Vegas, Baby! Ft. Daniel Ricciardo and Greg Maffei of Liberty Media
Vegas, Baby! How Las Vegas evolved from gambling mecca to sports town Liberty Media is spending half a billion dollars to make the Las Vegas Grand Prix the “event of the year” in a city known for over-the-top programming. Along with the gambling and the all-star residencies, Vegas just added NFL, NHL and WNBA teams and recently added the Oakland A’s to that roster. This episode of Ready for the Big Time: F1 explores the logistics behind this endeavor, revisits the last time Sin City hosted a GP, back in 1982, and checks back in with Daniel Ricciardo about what he's excited to see. All the while, we’ll speak with Liberty Media boss Greg Maffei about why returning to Vegas is such an essential piece of the American takeover. Host, Scott Speed shares why he views Las Vegas as a motorsports city and co-host Andrew Lawrence speaks with Greg Maffei, president and chief executive officer of Liberty Media, about the company’s plans for the LVGP and cultural impact of the sport since taking over F1. Ready for the Big Time: F1 is a production of the Red Bulletin magazine. Producers include Nora O'Donnell and Melissa Saenz Gordon. Executive producers include Peter Flax and Branden Peters. Engineering by Full English Post. Original artwork by Chris Rathbone, with additional designs by HLabs.
Ready for the Big Time: F1
The inaugural season of Ready for the Big Time: F1 explored what it would take for Formula One to make the big time in the United States. Now, with an American driver on the grid, an American team and three US GPs, F1 fever has arrived in the US, and in the process, the sport has embraced some distinctly American traits. This season unpacks the Americanization of F1. Host Scott Speed, and co-hosts F1 Toni and Andrew Lawrence, will explore the splashy plans for the Las Vegas GP and Liberty Media’s winning strategy to the rising popularity of F1, how American carmakers are betting on F1 and why reaching female content creators may be the secret ingredient to propel the sport into the stratosphere. Season 2 drops on Thursday, October 19th.
