Welcome to Ready For Launch, the show about how founders of early-stage companies launched their businesses into the world.
This week, Ian Black talks to Patrick Manning, the founder of Alio, an allergy-friendly protein bar company, who shares his journey from medical school to entrepreneurship. He saw a need for a protein bar free from the top nine food allergens and high in protein, and decided to create it himself. He shares his perspective on overcoming doubts and challenges as a founder and the unique lessons he has learned through entrepreneurship.
Website
https://livealio.com/
https://www.facebook.com/livealionow
https://www.instagram.com/livealio
Chapters
Introduction and Background
Identifying the Need for Allergy-Friendly Protein Bars
Transition from Medical School to Entrepreneurship
Finding a Mentor and Overcoming Fear
Lessons Learned from Starting a Business
Challenges in Recipe Development and Manufacturing
Rebranding and Refining the Product
Market Response to the Relaunch of Allio
Importance of Customer Feedback and Launch Strategy
Delegating and Bringing in Experts
Building a Team and Seeking External Funding
Organic Marketing Strategies
Effective Sales Tactics through Engagment with Facebook Groups
Sales Channels and Retail Expansion
Profitability and Margin Refinement
Shelf Life and Expiry Dates
Daily Operations and Balancing Work
Future Team Expansion
Overcoming Doubts and Challenges
Advice for Founders and Dealing with Doubt
Setting Goals and Managing Friction
Product Expansion and New Flavors
Challenges in Scaling and Retail Expansion
The Power of Creation and Overcoming Challenges
Where to Find Alio
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Host: Ian Black
Intro Music:
https://uppbeat.io/t/moire/new-life License code: 9TQ4MEAPMU4WJWZ4
