Launching a non-alcoholic spirit brand in Asia and the USA, with Lorin Winata Founder of Melati Drinks (#50)

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Ready For Launch: How To Build A Startup

Ian Black

53 episodes

2 days ago

A show about realizing the business ideas of early-stage entrepreneurs. Ian Black interviews early-stage company founders to hear what it's really like getting a business off the ground. How do you launch a startup? What does it take to turn an idea into a business? How do you turn a profit? On Ready For Launch, we get the answers to those questions straight from the people making it happen today. Be inspired by their stories. Learn from their mistakes. Understand the mindset it takes to create something from nothing.

Entrepreneurship

Business

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Entrepreneurship

Business

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Launching a non-alcoholic spirit brand in Asia and the USA, with Lorin Winata Founder of Melati Drinks (#50)

Ready For Launch: How To Build A Startup

56 minutes 6 seconds

2 years ago

Launching a non-alcoholic spirit brand in Asia and the USA, with Lorin Winata Founder of Melati Drinks (#50)

Welcome to Ready For Launch, the show where I, Ian Black, talk to founders of early-stage companies about how they launched their business into the world.

I’m talking with Lorin Winata, founder of Melati Drinks, and part of the Forbes 30 under 30 list for 2023.

Among many things, we discuss:

The history of Asian tonic drinks, dating back to 1293
What it means to be a non-alcoholic spirit, in the Better-for-you category
Borrowing extraction techniques from the perfume industry to create the most accessible drink
The loneliness of moving the business to a new country, new culture, with no network
Whittling down 150 classic ingredients from the spice islands of Indonesia, into the two Melati drinks
What it’s like to leave the male-dominated world of venture capital in Asia, to become an Asian female founder
The challenges you face doing everything for the first time as an entrepreneur, and why it gets easier.
And much more...

So sit back and enjoy the show!

Company website

https://melatidrinks.com/

Find Melati near you:

https://melatidrinks.com/pages/store-locator