Welcome to Ready For Launch, the show where Ian Black talks to founders of early stage companies about how they launched their business into the world.

This week I’m talking with Brian Davis, co-founder founder of Parable.

Among many things, we discuss:

• Why Brain Care is so important for an ageing population
• The 4 Pillars of Brain Care
• How to communicate the benefits of a product when customers aren’t problem-aware yet
• The importance of finding founder-fit
• The problems with fundraising and launching a business at the same time
• Deciding to shut down the business
• The problem with taking advice from Outliers
• The lack of failure stories on social media

Sit back and enjoy the show!